Snapshot
šš¼ I’m a creative living in London. At work, I writeĀ and design.Ā I alsoĀ conceptualise, and direct, marketing videos.
In my own time,Ā I alsoĀ write. I’m hooked on story-telling, communication, emotional well-being, transforming trauma, impact and personal development. I write to learn, share my findings and become a better storyteller. If anything on this website resonates, email or DM me on Twitter.
30 Second Bio
Hatched in Sudan, marinated in SaudiĀ Arabia then baked in Scotland. One day, I came home and told my dad I wasn’t a fan of school. To my surprise, I didn’t have to go to school again until I moved to Scotland. It was a child’s dream.
Many years later there was a near miss, where I almost pursued medicine but thankfully came to my senses and studied Painting & Printmaking at University instead. Through all those experiences, my love for technology, personal development and, when I discovered it, the internet, has stayed consistent.
Personal Projects
- Read my 100 Days of Writing challenge, in it’s unedited form, to see how my writing has progressed.
- MimosaLife: a creative collective and events start up. Curation, fashion shows, music and art.
- Forij: a collective diversifying Glasgow’s creative scene and creating unique social experiences.
- The Dot’s 50 Fast Trackers: Rising Trailblazers
Professional Work Bio
I’m a creative lead at Vensy, a tech-marketing start-up. Creative lead is a broad title; I facilitate relationships between brands and content-makers to create marketing campaigns. I also come up with ideas. My aim is to tell the brand’s story to the creators’ audience. I manage every stage of the creation from ideation, to creative direction and distribution.
When I’m not working with clients, I write copy and content, design marketing assets, build the website, and manage the company’s marketing channels and marketing strategy.
Clients: Roborace, Formula E, Harrods, UEFA, Which?, L’Oreal & Babylon Health.